Use Your Drivers License as a Debit Card

May 15, 2007, 2:41PM EST

A startup promises to save both drivers and gas station owners a bundle at the pump by cutting credit cards out of the payment process

by Kerry Miller

Aurora Bisig is a big believer in retailer discount cards. At her last count, she had a dozen—from Sams Club (WMT) to nearly every grocery store in Central Texas. So this March, when the Austin Tex. insurance agent pulled into a gas station for a fill-up and saw a sign promising an additional 10¢ off per gallon for signing up with a new e-payment program, she was interested.

She was also pleased to learn that the “RollbackPrice” program wouldnt require her to add another piece of plastic to her overstuffed wallet. Instead, after entering her drivers license number and bank account information online with a two-year-old company called National Payment Card (NPC), shed be able to pay for gas just by swiping her drivers license linked directly, via the existing magnetic stripe, to her bank account, and entering a personal identification number.

Gas-station owners are pleased with the program too. Because NPC processes the payment as an e-check with the Automated Clearing House ACH, a network most commonly used for direct deposits, participating retailers bypass credit card companies such as Visa and Mastercard MA—and their processing fees see BusinessWeek.com, 3/13/07, “Steve Case Takes On the Credit Card Giants”….

via Use Your Drivers License as a Debit Card.

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